Intermediate Digital Marketing Professional Certification Course

Course Name - Intermediate Digital Marketing Professional Certification Course

The only professional certification course you need to learn intermediate digital marketing.

Course Overview

This course covers key aspects of digital marketing through 15 comprehensive modules. Students will learn the essentials of digital marketing, including website creation, SEO, Google Ads, Facebook Ads, AI tools, Google Tag Manager, display advertising, and video advertising. Additional modules cover e-commerce, freelancing, content marketing, blogging, online reputation management, and affiliate marketing. The course equips students with the skills to create effective strategies, optimize campaigns, leverage social media, and track performance for successful digital marketing.

What You'll Learn?

In this course, you’ll learn digital marketing fundamentals, website creation, SEO techniques, Google Ads, Facebook Ads, AI tools, Google Tag Manager, display and video advertising. You’ll also cover e-commerce, freelancing, content marketing, blogging, online reputation management, and affiliate marketing, equipping you with skills to create strategies, optimize campaigns, leverage social media, and track performance effectively.

Duration:

2 months

Requirements:

Nothing

Pre-requisite:

No pre-requisite

Batch Details

Batch Start Date

Batch Timing

Batch End Date

Batch Days

Curriculum

The first module focuses on delivering advertising through digital channels. The course offers an overview of how it equips students with the necessary skill sets to create a successful online marketing strategy

  • the definition of digital marketing
  • the importance of businesses running online marketing campaigns
  • comprehending how digital marketing benefits businesses
  • the goals behind creating a website
  • the responsibilities of a digital marketer
  • an introduction to online advertising
  • creating a successful digital marketing strategy

The module will guide how to plan the website creation process to avoid problems such as low speed and poor navigation. The focus is on creating an intuitive and user-friendly website.

  • up-to-date website development trends
  • definition and importance of domain names and extensions
  • identifying the best hosting servers
  • understanding various server types
  • utilizing a content management system
  • popular user experience trends
  • defining website objectives
  • essential steps in website creation
  • conducting a comprehensive SEO audit

In this module, participants will be exposed to various forms of SEO, including on-page and off-page SEO. The module will also cover creating a link tree to improve website ranking.

  • an Overview of SERP and SEO
  • gaining insight into search engine operations
  • traffic and its meaning
  • different types of keywords
  • techniques for identifying the best keyword
  • strategies for keyword optimization
  • content planning and optimization
  • internal linking and its importance
  • techniques for creating effective meta-tags
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO

Various advertising types and implementation approaches will be covered in this module, providing comprehensive knowledge of search engine marketing

  • introduction to Google AdWords
  • techniques for creating effective ad campaigns
  • overview of Microsoft AdCenter
  • finding the appropriate budget for ad campaigns
  • understanding your target audience for better results
  • Using Dynamic Ads to Improve Ad Performance
  • explanation of display advertising and its benefits
  • methods for remarketing and its importance
  • conversion tracking techniques to measure success
  • explanation of Ad Rank/Quality Score and its Importance
  • overview of different pricing models such as CPC, CPM, and CPA
  • 7 Types of Objectives and 8 Types of Ads Creation (Sales, Leads, Website Traffic, app Promotion, Brand Awareness, Consideration, Local Store Visit, Goal Without guidance Ad

The module will provide instruction on utilizing social media platform’s data analytics tools to track ad campaign performance. It will also cover techniques for communicating with existing and potential customers through promotional efforts.

  • Introduction to various social media platforms
  • Techniques for achieving high user engagement on social media
  • Understanding the importance of building a community on Facebook
  • Methods for promoting your brand on social media
  • The fundamentals of using Twitter and LinkedIn for business
  • Optimizing your Google My Business
  • Techniques for creating a successful branding strategy on Social media
  • 6 Types of Facebook Ads, Use of Ad Manager, Centre, How to Build Reports.

This module covers the role of AI in digital marketing, including AI Tools ChatGpt, Bard.ai, and Perplexity.

  • Understand the applications of AI in digital marketing.
  • Develop skills for the future marketer: AI skills, data analysis, collaboration,
  • Content creation, and continuous learning.
  • Gain fundamental knowledge of generative AI: machine learning, neural
  • Networks, unsupervised learning, and probabilistic modeling.
  • Learn prompt engineering: effective prompting, hands-on practice, time-saving
  • Techniques, and productivity boost.

GTM offers a comprehensive toolkit for tracking website activity, and this module will cover the various settings and features of GTM to maximize its benefits.

  • Explanation of tags and their functionality
  • Techniques for setting up web apps for tag tracking
  • A step-by-step guide to creating a GTM account and container
  • Adding, updating, and publishing tags in GTM
  • Understanding tags and triggers in GTM
  • Implementation scenarios for data layer events in GTM

The module will provide training on the best practices for running display advertising campaigns and the various charging methods used in these campaigns. Additionally, this module will cover the use of display advertising as retargeting campaigns, which target users who have previously visited a specific website.

  • Overview of different types of display advertising
  • Understanding pixel sizes based on display types
  • Explanation of pricing models for display ads
  • Techniques for topic and placement targeting
  • Overview of GDN reserve
  • Methods for finding interest categories for display advertising
  • Explanation of contextual keyword targeting
  • Techniques for performing remarketing using display advertising

In this module, you will receive training on how video advertising operates and how to target a specific audience niche to achieve a high click-through rate. Additionally, you will learn how to create engaging and visually appealing videos that will resonate with your audience.

  • Overview of video advertising
  • Defining objectives for video advertising campaigns
  • Using YouTube Ads for video advertising
  • Setting up video ad campaigns on YouTube
  • Familiarizing with different ad formats for video advertising
  • Implementing auction management techniques
  • Optimizing video ad campaigns for better performance
  • Understanding YouTube analytics for video advertising

In this module, learners will be taught comprehensive e-commerce marketing tactics applicable both within and outside their website.

  • E-commerce definition
  • Different E-commerce platforms
  • Significance of SEO in E-commerce
  • Developing a robust E-commerce plan
  • Creating product listing ads
  • Establishing enhanced E-commerce tracking
  • Explanation of E-commerce conversion tracking
  • Determining measurement of sales revenue
  • Comprehending customer lifetime value

In this module, upon completing the digital marketing certificate program offered by PDA and PDM, learners will acquire the skills and knowledge necessary to utilize mobile marketing to its maximum potential effectively.

  • What is Freelancing and how to do it
  • How to apply for Freelancer ID
  • How to get approval
  • How to work on a Business Proposal

In this module, learners will acquire knowledge about all aspects of Content Marketing.

  • How to Build Content
  • Technics of Content Creation
  • How to check content duplicity

In this module, learners will be taught that blogging involves discovering the appropriate language to engage readers and maintain their interest in the content.

  • Blogging marketing definition
  • Overview of various Blogs
  • Identification of effective marketing strategies
  • Creation of audience personas and content maps
  • Development of a traffic channel plan

In this module of advanced digital marketing training, learners will be taught several approaches for generating, enhancing, and responding to online reviews that customers post about their businesses.

  • Explanation of Online Reputation Management (ORM) and its Applications
  • Acquisition of different ORM strategies
  • Significance of listening to brand conversations
  • Identification of methods for measuring brand sentiments
  • Techniques for resolving negative conversations
  • Management of negative search results
  • Examination of a recent case study concerning online reputation crises

This module will educate learners on the various strategies to develop a successful affiliate marketing campaign.

  • Explanation of affiliate marketing tactics
  • Overview of how affiliate marketing works
  • Identification of profitable affiliate niches and products
  • Digital strategies for increasing affiliate traffic
  • Management of rejections
  • Examination of real-life examples of obtaining approvals
  • Introduction to Google Adsense
  • Explanation of the Amazon Affiliate Marketing Program
  • Understanding of affiliate programs such as Clickbank

FAQ

Since our inception in 2021, Tech Learniversity has been dedicated to mastering the art of online education. Our unwavering commitment to delivering quality education, exceptional services, and unparalleled customer support has fostered a loyal community that continues to grow. We relentlessly pursue improvement and expansion to serve learners worldwide. Our graduates, now employed by multinational corporations, stand testament to the transformative impact of our training programs.

Tech Learniversity stands as a premier e-learning platform, offering live, interactive online training across a wide range of subjects, including Data Science, Cybersecurity, Business Intelligence, and more. Our affordable and accessible learning solutions serve a global audience, creating a vast community of learners from the US, India, the UK, Canada, and beyond.

Below are the services offered by Tech Learniversity.

1. Online Training Courses
2. Corporate Training
3. Online Institute Training
4. Online College Training
5. Online School Training
6. Online Customized 1 to 1 Training Courses
7. Online Customized Group Training Courses
8. Online Professional Internship Program
9. Online Interview Preparation Training
10.Online Customized Project Preparation
Below are benefits to be considered before choosing us ahead of others.

Why Choose Us

  1. Live Instructor Led Training
Class will be live Instructor led training and the trainers are experienced software working professionals in MNC’s. They face challenges every day at work and they know how to tackle them which they will teach it to the students. Trainers will teach them theory, concepts along with giving them basic to advanced level examples which will be useful for the students when they attend any interview or while working in any company.

  1. In-depth Industry Ready Training
Our trainers are experienced software working professionals in MNC’s so the training will be in-depth which will make the students Industry ready and the students can work independently when they join any company.

  1. Live Projects
Students will be provided 3 to 8 live projects in a particular course so that they get enough practice during and after completion of the course. This will give them confidence to work with any company as the level of work in any company will be complex.

  1. Watch recorded Video for Online and Offline Viewing
Students will be able to view the recorded class video on Tech Learniversity app online and offline by downloading the video in mobile. They can also watch the video in desktop and laptop by using our web version.

  1. Internship Program
Students will be getting Internship Certificate after completion of Internship Program which is of 3 months. We provide Internship program in almost each course so that they will find it easy to join and work with any company after completion of Internship Program. If any student has already done any course from others but only want to do Internship Program from us, they can also join our Internship Program of 3 months.

  1. Letter of Recommendation (LOR)
After successful completion of the Course and Internship Program they will get Letter of Recommendation (LOR) if they perform well as per instructions provided to them by the respective trainers.

  1. Real time working experience
We have designed all our courses and Internship Program in such a way that the students get real time working experience. This will benefit students to work independently when they join any company.

  1. Job Interview Preparation
There will be a separate session for Job Interview preparation where our trainers will guide the students about how to crack any interview, help in resume preparation and also provide tips and tricks for interview. We will also provide resources which will help in preparation of the Interview.

  1. Customized 1 to 1 Training
We also provide customize training based on the student requirements. We conduct free demo to student so that student get a chance to interact with trainer before they take the 1 to 1 class.

  1. Customized Group Training
We also provide customize training to small groups based on student’s requirements. We conduct free demo to students so that students get a chance to interact with trainer before they take the small group class.

  1. Referral Bonus
Students are also eligible for referral bonus once they purchase a course from us.

  1. Freelance Work
We will also provide tips on how to register for freelance work so that they can work as a full-time freelancer or part time freelancer to earn extra income during their free time.

  1. Community for Discussion
We will have experts and students who can discuss their queries, doubts and also can share their thoughts, solutions with each other.

  1. Superfast Support
We will provide superfast support to any queries or concern so that our students are satisfied with our services.

All the Tech Learniversity course available on our website are live Instructor led training.

Yes, we do have app available on Play Store & App Store.

Play Store: Tech Learniversity link: https://play.google.com/store/apps/details?id=co.lily.zustc
IOS Store: My Institute link: https://apps.apple.com/in/app/my-institute/id1472483563

How to Login to IOS App (My Institute)

  1. Download the My Institute app
  2. Enter the Org code: ZUSTC

We do not provide EMI facility but you can convert through Credit Card or any other method as per availability.

We will provide placement assistance after the completion of the course in coming months.

Classes will be conducted on Zoom app and link will be shared via e-mail. We will be sending you the instructions on how to attend the live class in your mobile, laptop or desktop once you enroll in any of our courses.

Yes, you can watch recordings in the mobile app or by visiting our web version with your login credentials. You will find the recording in your purchased course section after you login.  We will be sending you the instructions on how to view the recorded live class in your mobile, tablet, laptop or desktop.

Yes, you will get Completion Certification after completion of the course.

Tech Learniversity is ISO Certified (ISO 9001:2015) firm which has good value in corporate world. Certificate Number is 305022111717Q.

CONTACT US

Scroll to Top