The first module focuses on delivering advertising through digital channels. The course offers an overview of how it equips students with the necessary skill sets to create a successful online marketing strategy

• the definition of digital marketing
• the importance of businesses running online marketing campaigns
• comprehending how digital marketing benefits businesses
• the goals behind creating a website
• the responsibilities of a digital marketer
• an introduction to online advertising
• creating a successful digital marketing strategy

The module will guide how to plan the website creation process to avoid problems such as low speed and poor navigation. The focus is on creating an intuitive and user-friendly website.

• up-to-date website development trends
• definition and importance of domain names and extensions
• identifying the best hosting servers
• understanding various server types
• utilizing a content management system
• popular user experience trends
• defining website objectives
• essential steps in website creation
• conducting a comprehensive SEO audit

In this module, participants will be exposed to various forms of SEO, including on-page and off-page SEO. The module will also cover creating a link tree to improve website ranking.

• an Overview of SERP and SEO
• gaining insight into search engine operations
• traffic and its meaning
• different types of keywords
• techniques for identifying the best keyword
• strategies for keyword optimization
• content planning and optimization
• internal linking and its importance
• techniques for creating effective meta-tags
• On-Page SEO
• Off-Page SEO
• Technical SEO
• Local SEO

Various advertising types and implementation approaches will be covered in this module, providing comprehensive knowledge of search engine marketing

• introduction to Google AdWords
• techniques for creating effective ad campaigns
• overview of Microsoft AdCenter
• finding the appropriate budget for ad campaigns
• understanding your target audience for better results
• Using Dynamic Ads to Improve Ad Performance
• explanation of display advertising and its benefits
• methods for remarketing and its importance
• conversion tracking techniques to measure success
• explanation of Ad Rank/Quality Score and its Importance
• overview of different pricing models such as CPC, CPM, and CPA
• 7 Types of Objectives and 8 Types of Ads Creation (Sales, Leads, Website Traffic, app Promotion, Brand Awareness, Consideration, Local Store Visit, Goal Without guidance Ad

The module will provide instruction on utilizing social media platform’s data analytics tools to track ad campaign performance. It will also cover techniques for communicating with existing and potential customers through promotional efforts.

• Introduction to various social media platforms
• Techniques for achieving high user engagement on social media
• Understanding the importance of building a community on Facebook
• Methods for promoting your brand on social media
• The fundamentals of using Twitter and LinkedIn for business
• Optimizing your Google My Business
• Techniques for creating a successful branding strategy on Social media
• 6 Types of Facebook Ads, Use of Ad Manager, Centre, How to Build Reports.

This module covers the role of AI in digital marketing, including AI Tools ChatGpt, Bard.ai, and Perplexity.

• Understand the applications of AI in digital marketing.
• Develop skills for the future marketer: AI skills, data analysis, collaboration,
• Content creation, and continuous learning.
• Gain fundamental knowledge of generative AI: machine learning, neural
• Networks, unsupervised learning, and probabilistic modeling.
• Learn prompt engineering: effective prompting, hands-on practice, time-saving
• Techniques, and productivity boost.

GTM offers a comprehensive toolkit for tracking website activity, and this module will cover the various settings and features of GTM to maximize its benefits.

• Explanation of tags and their functionality
• Techniques for setting up web apps for tag tracking
• A step-by-step guide to creating a GTM account and container
• Adding, updating, and publishing tags in GTM
• Understanding tags and triggers in GTM
• Implementation scenarios for data layer events in GTM

The module will provide training on the best practices for running display advertising campaigns and the various charging methods used in these campaigns. Additionally, this module will cover the use of display advertising as retargeting campaigns, which target users who have previously visited a specific website.

• Overview of different types of display advertising
• Understanding pixel sizes based on display types
• Explanation of pricing models for display ads
• Techniques for topic and placement targeting
• Overview of GDN reserve
• Methods for finding interest categories for display advertising
• Explanation of contextual keyword targeting
• Techniques for performing remarketing using display advertising

In this module, you will receive training on how video advertising operates and how to target a specific audience niche to achieve a high click-through rate. Additionally, you will learn how to create engaging and visually appealing videos that will resonate with your audience.

• Overview of video advertising
• Defining objectives for video advertising campaigns
• Using YouTube Ads for video advertising
• Setting up video ad campaigns on YouTube
• Familiarizing with different ad formats for video advertising
• Implementing auction management techniques
• Optimizing video ad campaigns for better performance
• Understanding YouTube analytics for video advertising

In this module, learners will be taught comprehensive e-commerce marketing tactics applicable both within and outside their website.

• E-commerce definition
• Different E-commerce platforms
• Significance of SEO in E-commerce
• Developing a robust E-commerce plan
• Creating product listing ads
• Establishing enhanced E-commerce tracking
• Explanation of E-commerce conversion tracking
• Determining measurement of sales revenue
• Comprehending customer lifetime value

In this module, upon completing the digital marketing certificate program offered by PDA and PDM, learners will acquire the skills and knowledge necessary to utilize mobile marketing to its maximum potential effectively.

• What is Freelancing and how to do it
• How to apply for Freelancer ID
• How to get approval
• How to work on a Business Proposal

In this module, learners will acquire knowledge about all aspects of Content Marketing.

• How to Build Content
• Technics of Content Creation
• How to check content duplicity

In this module, learners will be taught that blogging involves discovering the appropriate language to engage readers and maintain their interest in the content.

• Blogging marketing definition
• Overview of various Blogs
• Identification of effective marketing strategies
• Creation of audience personas and content maps
• Development of a traffic channel plan

In this module of advanced digital marketing training, learners will be taught several approaches for generating, enhancing, and responding to online reviews that customers post about their businesses.

• Explanation of Online Reputation Management (ORM) and its Applications
• Acquisition of different ORM strategies
• Significance of listening to brand conversations
• Identification of methods for measuring brand sentiments
• Techniques for resolving negative conversations
• Management of negative search results
• Examination of a recent case study concerning online reputation crises

This module will educate learners on the various strategies to develop a successful affiliate marketing campaign.

• Explanation of affiliate marketing tactics
• Overview of how affiliate marketing works
• Identification of profitable affiliate niches and products
• Digital strategies for increasing affiliate traffic
• Management of rejections
• Examination of real-life examples of obtaining approvals
• Introduction to Google Adsense
• Explanation of the Amazon Affiliate Marketing Program
• Understanding of affiliate programs such as Clickbank